Punchy shapes, iconography, and hyper-saturation; Paul Farrell is building a design language borrowing from 70s graphic culture.
As part of our latest print series titled Rainbow of Hope, Evermade joined up with Paul Farrell to create a rainbow-inspired print - and we’re donating 100% of the profits to NHS Charities Together. You can find his limited edition artwork below, available for purchase now.
Here at Evermade, we are all about bold composition, which is what makes our collaboration with designer and printmaker Paul Farrell, a match made in graphic heaven. The Newport-based designer retells the story of complex, iconic shapes using minimalist outlines, striking construction, and a colour palette turned to the max. Armed with his signature style, perhaps Farrell's most dazzling ventures are in the world of publishing. Since 2016, he's created a family-friendly box set called Build A Castle and a 166-page book titled Great Britain in Colour. While the latter reinterprets the landscapes of Britain in colorful 2D, Build a Castle lets you make a 3D paper palace out of his delightful designs - and we want both.
With 20 years in London’s graphic industry under his belt, Paul Farrell’s creations are truly an exercise in design dexterity - they continue to be a flashy feast for the eyes.
Describe your style in 3 words.
Bold, Graphic, Minimal
What’s in your art toolkit?
A keyboard, mouse and Adobe Illustrator
Who was on your playlist whilst working on this project?
Bert JanschWho are some artists you really admire at the moment?
David Hockney, David McKee, Victor Vasarely, and Dick Bruna
What are the positives you have come across during lockdown and how do you think it will change your point of view in the future?
The positives are mainly being able to file at the bottom of the pile what I thought was important - what I create is less important than forming new groups of friends, appreciating the area and neighbourhood in which I live, exploring the surrounding land, and knowing what I can exist without.
Hugging my parents and restarting my life and career with a totally new view and attitude.
What’s your message to health workers right now?
We appreciated you all before and now we do even more following this outbreak. Most of us do not know what it is really like at the frontlines and epicentres but we all appreciate the sacrifices, hard work, and unselfish acts of care.
We all know that lockdown can be taxing, so Farrell is striving to show that joy can still be found indoors. For our new Rainbow of Hope series, Farrell made a decidedly domestic print using only core colours. The designer told us he wanted to create “an image of a home that the occupants were happy to be locked down inside, a home in which good things were being created." Without us getting too Wizard of OZ about it, this artwork surely proves there is no place quite like home.
If you want Farrell’s print for your abode, you can purchase Stay Home Love Home below - 100% of the profit will be donated to NHS Charities Together.
Farrell's artwork titled Stay Home Love Home, with 100% profits of art print sales going to NHS Charities Together.